We grow businesses.
creating experiences, transforming businesses, and generating demand.
creating experiences, transforming businesses, and generating demand.
that believes in new ways of accelerating growth. Our mission is to become your scalable business development platform to support your growth agenda better and faster. We identify and grow new businesses by combining our innovation and management capabilities, and transfer them to new, underserved or untapped markets. We are capable to build and manage a complete new value chain or work as a highly innovative integrated partner to your portfolio of consultants, agencies or digital service providers. Our goal is to scale new businesses into leading market positions and to generate measurable results.
because we are following the new rules of the changing industry paradigm:
You are aware that your growth agenda is a multi-dimensional challenge and new insights and approaches are needed. You need to bridge the gap between the C-Suite requirements and your on-the-ground teams. None of your existing partners and solution providers can deliver you the innovations because they think in silos. You need to generate quick-wins without forgetting to pave the ground for your long-term growth strategy. You are looking for a strong partner that you can constantly challenge for practicable solutions and measurable results.
BSI is your partner.
BSI created a “World Shopping” virtual auctioning model for Ebay. Based on our neighborhood research results BSI identified core interests of users to sell and bid on products in the “real world”. A smart software layer works as an open platform for buyers and sellers in the neighborhood. The technology behind can be leveraged to meet local demands based on specific filtering processes and information distribution tools. Proximity was the driver to match buyer and seller propositions on an open platform approach.
BSI builds an innovation concept on Milgrams Theory of the “Familiar Stranger”. In largely anonymous cities neighborhoods as platforms experience a renaissance in the digital age. This insight illuminated the potential to build up a neighborhood platform approach to activate the “Familiar Stranger” as a free platform with operations in the exchange business, dating, new media and gaming. Recommendations to transform neighborhoods as virtual businesses were given.
BSI worked with Coca-Cola to identify brand experience opportunities during the World Cup 2006. Our proposed approach simultaneously drives business impact and builds content related stickiness. Based on quantitative research BSI identified the most relevant content drivers for World Cup enthusiasts. Based on a “Paparazzi” approach users were able to upload pics and stories around the WorldCup to support digital WOM. Based on the “Coke Paparazzi” approach BSI developed an innovation roadmap to help Coca-Cola realize its brand growth potential.
BSI analyzed the international cruise ship industry with a special focus on the start and end of the customer journey. Based on extensive qualitative and quantitative research buying habits and relevant contact points of cruise ship enthusiasts have been identified. White-spots showed the potential of digital transformation of the overall business to avoid price wars and over capacities in the long-run. Several business concepts around the digital transformation process have been tested. Results show that the customer journey starts too late and ends too early.
BSI started by understanding all strategic goals and objectives of Lufthansa and the resulting digital implications. Comprehensive innovation processes have been started to understand market needs of the FTL customers. BSI developed several digital approaches to activate the Lufthansa knowledge and local insights of thousands of stewardesses and stewards from all over the world. Based on the insight knowledge of the destinations BSI developed a layer approach and FTL Network Dashboard to support content and brand stickiness along with up-trade potential of ticket sales.
BSI worked with Nestlé on different digital leadership projects at Maggi, Schöller, Herta and others to take an outside-in innovation path. Based on shopper segments and digital motives BSI identified white-spots in the market and generated digital innovations and ideas to uncover latent demand for Nestlé products/services in the certain product segments. This led to the development of several digital initiatives that became pathways for growth and new demand; at retailers and end-customers alike. With a focus of generating demand the digital FMCG innovations generate value on all sides, Nestlé and their target groups.
BSI analyzed Spill-Over Effects of the Virgin Galactic brand based on qualitative and quantitative research methods. The identification of the core drivers supported the hypotheses for brand stretching and the intensity of Spill-Over Effects to transform Virgin businesses in the airline and consumer product industries. Based on the data new and relevant product categories have been identified to help deliver a unique growth brand and digital leadership program.
BSI developed a multi layered galvanic skin response app to find crucial emotions at lat/lon positions in the real-world. By driving a deep understanding of how users make decisions in the online and offline world, BSI identified different methods to understand how users perceive the reality based on digital information and vice versa. Emotional buying motives help understand how consumers buy products activated online. BSI client had the chance to better engage with users/customers across the online/offline value chain.
BSI worked with Nestlé on different digital leadership projects at Maggi, Schöller, Herta and others to take an outside-in innovation path. Based on shopper segments and digital motives BSI identified white-spots in the market and generated digital innovations and ideas to uncover latent demand for Nestlé products/services in the certain product segments. This led to the development of several digital initiatives that became pathways for growth and new demand; at retailers and end-customers alike. With a focus of generating demand the digital FMCG innovations generate value on all sides, Nestlé and their target groups.
BSI analyzed and evolved the Japanese Mobile- and Social Network Market based on usage habits and patterns. BSI created a simplified Mobile Social Network concept for kids and teens to reorganize relevant content on lat/lon positions in the real world. BSI also revealed new business opportunities over the buying and sharing of virtual goods to support micro-interactions. A business case has been developed for an international launch of the digital concept that fits cultural differences and usage habits in Europe and the US.
BSI builds an integrated Social TV approach to generate new advertising opportunities as backchannel with high interaction values. Based on quantitative research BSI analyzed the digital Word-of-Mouth potential. New advertising models were developed and tested within different target-groups. New KPIs for Social TV advertising score models have been developed along with business cases for a ten year period. TV as one of the most traditional communication channels have has been transformed into the Year 2025.
An Italian Car Manufacturer and BSI embarked a journey to build a car broker approach for Italian Supercars in the digital age. BSI builds a strategy and identity around the Supercar Broker 2.0 to help selling sports cars at premium prices to international wealth target groups. Based on a content and insights-only approach, a new retail system was born specifically on personal relations to generate demand of single units of supercar icons. Auction modeling focuses micro-bids in high volume supercar markets and wealth customers.
Together with BMW BSI set out to understand what bikers really want from a modern motorcycle company. Using qualitative and quantitative market research methods, BSI identified white-spots in the biker journey. Based on what bikers wanted BSI developed a biker community approach for mobile world. The community approach builds a network of bikers, their bikes and related activities to support key biker motives. Additional demand for motorcycles, spare parts and merchandise products were in the focus of the social network initiative.
BSI developed a Geo-Gaming approach for Nike to prolong the Fuelband product range. Based on extensive research key motivators were identified to understand the online-offline success-factors in the sports shoe market. With the Geo-Gaming approach Nike has the chance to enter new markets to compete with other brands on an interactive tool. The Geo-Gaming concept concentrated on a digital gamification motive to support interest and desire for Nike sports shoes. A business case has been developed for a five year period.
BSI developed an Augmented Reality shopping layer for a Japanese Telecom provider. Based on extensive research of organizational strengths, brand equity and the digital environment BSI recommended focusing on Augmented Reality tools to help building a virtual layer on the real world. With the Online-Offline transfer the Telecom provider had the chance to become Japans largest retailer to compete with Amazon on their home turf. The transformation and redesign of the business as well as internal processes helped to understand the value of Augmented Tools for generating demand in the Japanese retail business.
BSI builds an innovation concept Neigborhood Community approach. In largely anonymous cities neighborhoods as platforms experience a renaissance in the digital age. This insight illuminated the potential to build up a neighborhood platform approach to activate users on a free platform with operations in the exchange business, dating, new media and gaming. Recommendations to transform neighborhoods as virtual businesses were the basis for the virtual goods and offline products to sell.
We are constantly challenging ourselves with the best in the market. Challenge does not just help us to grow our knowledge and skills; it helps to grow our clients businesses faster and better.