We grow businesses.

creating experiences, transforming businesses, and generating demand.

We grow businesses.

Creating Experiences.

Creating unique customer experiences is one of the key success-factors in dynamic industries. To understand the needs of the customer BSI analyze the customers journey from pre- to post-purchase and identify the most relevant touchpoints and white-spots in order to build unique solutions revitalizing experiences.

We grow businesses.

Transforming Businesses.

Strong competition and new technologies force companies to transform their companies dramatically. BSI identifies new areas of businesses that aren‘t obvious but relevant. Together with our clients we are mapping visionary growth initiatives to find new ways to connect with customers and stay ahead of their competitors.

We grow businesses.

Generating Demand.

Becoming irrelevant as customers tend to shift to competitors and other product categories is a common challenge. BSI helps generating demand by fusing customer insights, visionary strategy and disruptive innovations and creative solutions to activate customers and improve the growth of products, brands, and companies.

Where we challenge

Who we are

BSI is a global business development company

that believes in new ways of accelerating growth. Our mission is to become your scalable business development platform to support your growth agenda better and faster. We identify and grow new businesses by combining our innovation and management capabilities, and transfer them to new, underserved or untapped markets. We are capable to build and manage a complete new value chain or work as a highly innovative integrated partner to your portfolio of consultants, agencies or digital service providers. Our goal is to scale new businesses into leading market positions and to generate measurable results.

Our work has enduring impact

because we are following the new rules of the changing industry paradigm:

Ideas over Investment
Conversation over Announcement
Organic growth over Artificial Insemination
Simplicity over Completeness
Surprise over Repetition
Long tail over Mass Audience
Share over Protect
Present over Subscribe
Early availability over Correctness
Select by crowd over Editor
Honest voice over Corporate Speak
Experience over Publication
Link over Product

What we do

Accelerating growth.

Creating Experiences.

Creating unique customer experiences is one of the key success-factors in dynamic industries. To understand the needs of the customer BSI analyze the customers journey from pre- to post-purchase and identify the most relevant touchpoints and white-spots in order to build unique solutions revitalizing experiences.

Transforming Businesses.

Strong competition and new technologies force companies to transform their companies dramatically. BSI identifies new areas of businesses that aren‘t obvious but relevant. Together with our clients we are mapping visionary growth initiatives to find new ways to connect with customers and stay ahead of their competitors.

Generating Demand.

Becoming irrelevant as customers tend to shift to competitors and other product categories is a common challenge. BSI helps generating demand by fusing customer insights, visionary strategy and disruptive innovations and creative solutions to activate customers and improve the growth of products, brands, and companies.

Our Business Development Platform:

Management
Consulting

Marketing &
Branding

Agency
Services

Digital
Solutions

Community
Building

Market
Research

Customer
Intelligence

Data
Mining

Online
Technology

Advanced
Analytics

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Who You Are

You are aware that your growth agenda is a multi-dimensional challenge and new insights and approaches are needed. You need to bridge the gap between the C-Suite requirements and your on-the-ground teams. None of your existing partners and solution providers can deliver you the innovations because they think in silos. You need to generate quick-wins without forgetting to pave the ground for your long-term growth strategy. You are looking for a strong partner that you can constantly challenge for practicable solutions and measurable results.

BSI is your partner.

World Shopping

BSI created a “World Shopping” virtual auctioning model for Ebay. Based on our neighborhood research results BSI identified core interests of users to sell and bid on products in the “real world”. A smart software layer works as an open platform for buyers and sellers in the neighborhood. The technology behind can be leveraged to meet local demands based on specific filtering processes and information distribution tools. Proximity was the driver to match buyer and seller propositions on an open platform approach.

Familiar Stranger

BSI builds an innovation concept on Milgrams Theory of the “Familiar Stranger”. In largely anonymous cities neighborhoods as platforms experience a renaissance in the digital age. This insight illuminated the potential to build up a neighborhood platform approach to activate the “Familiar Stranger” as a free platform with operations in the exchange business, dating, new media and gaming. Recommendations to transform neighborhoods as virtual businesses were given.

Mobile Paparazzi

BSI worked with Coca-Cola to identify brand experience opportunities during the World Cup 2006. Our proposed approach simultaneously drives business impact and builds content related stickiness. Based on quantitative research BSI identified the most relevant content drivers for World Cup enthusiasts. Based on a “Paparazzi” approach users were able to upload pics and stories around the WorldCup to support digital WOM. Based on the “Coke Paparazzi” approach BSI developed an innovation roadmap to help Coca-Cola realize its brand growth potential.

Digital Cruise Ship

BSI analyzed the international cruise ship industry with a special focus on the start and end of the customer journey. Based on extensive qualitative and quantitative research buying habits and relevant contact points of cruise ship enthusiasts have been identified. White-spots showed the potential of digital transformation of the overall business to avoid price wars and over capacities in the long-run. Several business concepts around the digital transformation process have been tested. Results show that the customer journey starts too late and ends too early.

FTL Network

BSI started by understanding all strategic goals and objectives of Lufthansa and the resulting digital implications. Comprehensive innovation processes have been started to understand market needs of the FTL customers. BSI developed several digital approaches to activate the Lufthansa knowledge and local insights of thousands of stewardesses and stewards from all over the world. Based on the insight knowledge of the destinations BSI developed a layer approach and FTL Network Dashboard to support content and brand stickiness along with up-trade potential of ticket sales.

Digital Tools

BSI worked with Nestlé on different digital leadership projects at Maggi, Schöller, Herta and others to take an outside-in innovation path. Based on shopper segments and digital motives BSI identified white-spots in the market and generated digital innovations and ideas to uncover latent demand for Nestlé products/services in the certain product segments. This led to the development of several digital initiatives that became pathways for growth and new demand; at retailers and end-customers alike. With a focus of generating demand the digital FMCG innovations generate value on all sides, Nestlé and their target groups.

Galactic Spill-Over

BSI analyzed Spill-Over Effects of the Virgin Galactic brand based on qualitative and quantitative research methods. The identification of the core drivers supported the hypotheses for brand stretching and the intensity of Spill-Over Effects to transform Virgin businesses in the airline and consumer product industries. Based on the data new and relevant product categories have been identified to help deliver a unique growth brand and digital leadership program.

Emotional Mapping

BSI developed a multi layered galvanic skin response app to find crucial emotions at lat/lon positions in the real-world. By driving a deep understanding of how users make decisions in the online and offline world, BSI identified different methods to understand how users perceive the reality based on digital information and vice versa. Emotional buying motives help understand how consumers buy products activated online. BSI client had the chance to better engage with users/customers across the online/offline value chain.

Digital Innovations

BSI worked with Nestlé on different digital leadership projects at Maggi, Schöller, Herta and others to take an outside-in innovation path. Based on shopper segments and digital motives BSI identified white-spots in the market and generated digital innovations and ideas to uncover latent demand for Nestlé products/services in the certain product segments. This led to the development of several digital initiatives that became pathways for growth and new demand; at retailers and end-customers alike. With a focus of generating demand the digital FMCG innovations generate value on all sides, Nestlé and their target groups.

Mobile Social Network

BSI analyzed and evolved the Japanese Mobile- and Social Network Market based on usage habits and patterns. BSI created a simplified Mobile Social Network concept for kids and teens to reorganize relevant content on lat/lon positions in the real world. BSI also revealed new business opportunities over the buying and sharing of virtual goods to support micro-interactions. A business case has been developed for an international launch of the digital concept that fits cultural differences and usage habits in Europe and the US.

Social TV

BSI builds an integrated Social TV approach to generate new advertising opportunities as backchannel with high interaction values. Based on quantitative research BSI analyzed the digital Word-of-Mouth potential. New advertising models were developed and tested within different target-groups. New KPIs for Social TV advertising score models have been developed along with business cases for a ten year period. TV as one of the most traditional communication channels have has been transformed into the Year 2025.

Digital Supercar Broker

An Italian Car Manufacturer and BSI embarked a journey to build a car broker approach for Italian Supercars in the digital age. BSI builds a strategy and identity around the Supercar Broker 2.0 to help selling sports cars at premium prices to international wealth target groups. Based on a content and insights-only approach, a new retail system was born specifically on personal relations to generate demand of single units of supercar icons. Auction modeling focuses micro-bids in high volume supercar markets and wealth customers.

Biker Layer

Together with BMW BSI set out to understand what bikers really want from a modern motorcycle company. Using qualitative and quantitative market research methods, BSI identified white-spots in the biker journey. Based on what bikers wanted BSI developed a biker community approach for mobile world. The community approach builds a network of bikers, their bikes and related activities to support key biker motives. Additional demand for motorcycles, spare parts and merchandise products were in the focus of the social network initiative.

Geo-Gaming

BSI developed a Geo-Gaming approach for Nike to prolong the Fuelband product range. Based on extensive research key motivators were identified to understand the online-offline success-factors in the sports shoe market. With the Geo-Gaming approach Nike has the chance to enter new markets to compete with other brands on an interactive tool. The Geo-Gaming concept concentrated on a digital gamification motive to support interest and desire for Nike sports shoes. A business case has been developed for a five year period.

Augmented Reality Shopping

BSI developed an Augmented Reality shopping layer for a Japanese Telecom provider. Based on extensive research of organizational strengths, brand equity and the digital environment BSI recommended focusing on Augmented Reality tools to help building a virtual layer on the real world. With the Online-Offline transfer the Telecom provider had the chance to become Japans largest retailer to compete with Amazon on their home turf. The transformation and redesign of the business as well as internal processes helped to understand the value of Augmented Tools for generating demand in the Japanese retail business.

Neighborhood Community

BSI builds an innovation concept Neigborhood Community approach. In largely anonymous cities neighborhoods as platforms experience a renaissance in the digital age. This insight illuminated the potential to build up a neighborhood platform approach to activate users on a free platform with operations in the exchange business, dating, new media and gaming. Recommendations to transform neighborhoods as virtual businesses were the basis for the virtual goods and offline products to sell.

Why we matter

Striving for innovation.

Customers first.

We generate ideas for our clients’ customers, not for themselves. Thinking outside the box and help fulfilling an unsatisfied need is our main driver. We always work on something so powerful people will eventually pay for.

Ideas matter.

We seriously believe that our ideas have a huge impact on people interacting with our clients’ products and service. We understand how our ideas support or even change our client’s customer’s journey.

Be open.

The smartest and most creative people will always be outside our clients company. We collaborate with everyone, everywhere. We try to share and collect ideas with/from the everyday people and to tap into the world of creativity outside the companies.

KISS.

We keep our ideas simple and stupid. If we can’t explain our ideas in 10 seconds the idea might be too complicated and hard to understand. We follow simplicity as a new mantra in highly dynamic industries.

No limits.

In all industries it is hard for people to know, or even imagine, what they want. We think big but start small. We encourage ourselves to think the impossible can come true but we never forget to start early.

Ideas are a process.

The first versions of our ideas would never be the last one. We share our ideas early enough and challenge them continuously. We keep on iterating until we think we have the best possible idea for our clients customer needs.

Fail smarter.

Only 1% of all best ideas have the chance to become a real success. We take the risk to fail but never stop learning from mistakes. We correct mistakes fast so we never get left behind.

Mash-up.

We never kill ideas completely, we keep them. Any great idea that wasn’t good enough right away has something interesting in it. We keep our ideas, share our ideas and eventually mash them up to something our clients’ customers really need.

Where we challenge

Challenging the best.

We are constantly challenging ourselves with the best in the market. Challenge does not just help us to grow our knowledge and skills; it helps to grow our clients businesses faster and better.

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Contact

Brand Science Institute
Neuer Wall 50
20354 Hamburg

Tel: +49 40 822 186 390

Fax: +49 40 822 186 450